A coveted magnet inspiring passholders to celebrate their membership and increase visits to the parks.

SCOPE—
Magnet Design

An Annual Passholder magnet is released every season, and for winter, Goofy was chosen for the design. The unique background, inspired by the season, showcases snowflakes containing Hidden Mickeys for Disney superfans to notice and truly appreciate. The result was overwhelmingly positive. Annual Passholders immediately flocked to the park, increasing park attendance and social media engagement online.