Over 1,400 assets were created for paid media placements for Disney+ Day. The ads have complex requirements, which provided a great challenge of fitting a lot of information into a small space. They have to include the promotion consisting of pricing, limited time offer messaging, and dates. They must also feature new and upcoming titles, along with the Disney+ logo, a CTA button, and legal lines. Seven versions were created for testing to learn what specific key art or copy performed best. This campaign overall was the top performer of the year by gaining the most sign-ups.